Turning complexity into clarity.

Good interfaces don't happen by accident. I research, test, and design until they feel obvious.

NOW doinstruct — Product & Research
PREV Mercedes-AMG — HMI & Research
BASE Osnabrück · Open to Berlin & NRW
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Current work 04

doinstruct · 2025 → now
Lesson Editor Flagship · Research
Research Lead — Usability Testing, Customer Needs Analysis, Competitive Benchmark · Prototype co-developed with Design

Lesson Editor

Rethinking the most-used tool in the product — research-led redesign of doinstruct's lesson authoring experience

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Compliance · Feature
Product Designer — Concept, UX Flow, UI Design, Dev Handoff

Summary Certificates

From compliance requirement to shipped feature — end-to-end design for audit-proof training certificates

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Intercom
Slack
Calls
Sales
→
System
Research Ops · Systems
Research Operations — end-to-end conception and implementation

Customer Feedback System

Building the infrastructure that turns scattered customer voices into structured product knowledge

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Risk Assessment New Domain · Research
End-to-end Discovery & 0→1 Prototyping

Risk Assessment

Exploring a new product domain — from field research to tested prototype

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Earlier work 04

Mercedes-AMG · 2023 → 2025
Adaptive Car Dashboard HMI · Research
UX / Product Design

Adaptive Car Dashboard

Designing an adaptive dashboard system for real driving contexts

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In-Car Simulation HMI · Prototyping
UX / Prototyping

In-Car Simulation

Bringing interactive UI prototypes into a real vehicle for evaluation

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AMG Dynamic Select Research · Testing
UX Researcher

AMG Dynamic Select

AB testing three UI variants of the driving mode menu under real conditions

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UX Maturity at AMG Research · Strategy
UX Research

UX Maturity at AMG

Establishing a usability testing practice to support UI decisions

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Student & creative work 06

2018 → 2022
Bachelor Thesis
Bachelor Thesis

E-Learning UX · 2021
Vakuumi
Vakuumi

BSH × Mutabor · 2020
Rhetoriktrainer VR
Rhetoriktrainer VR

Usability Study · 2020
Meflection
Meflection

Interactive Installation · 2019
Empty Space
Empty Space

AR Poster Series · 2019
Shine
Shine

Information Vis · 2020

Behind the pixels, a person — and sometimes a camera.

I'm based in Osnabrück, commute monthly to Berlin, and spend my free time outdoors — hiking, diving, travelling, or with a camera.

Good UX matters to me not just at work, but as a philosophy: things should work the way people expect them to.

More about me
Sarah Pohlmann